Social Media and future of Advertising
What is the future of advertising in Social Age? Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small...
View ArticleCognitive Surplus and Social Business: Win-Win Strategy
Social Networking technology has made it incredibly easy and inexpensive for people to collaborate and work together irrespective of their physical location. Given the proliferation of high speed...
View ArticleSAP’s Growth Strategy: Mobile, On-Demand and Analytics
Watch SAP Co-CEO Bill McDermott detail his company’s organic growth strategy that includes focus on: Business Applications that drive industry On-Demand/Cloud computing In-memory technology Analytics,...
View ArticleSocial CRM: Thinking Outside the “Call Center” Box
If one studies history of automobiles, the first cars powered by internal combustion engines running on fuel gas appeared as early as 1806. But early autos were little more than horse drawn carraige...
View ArticleSocial Media: For Artists, Small Biz and Non-profit Organizations
I am writing this post on a hot Sunday afternoon in Dallas, Texas, where the temperature outside is 104 F/40 C. So as an antidote, let me write a post that is cool and fun to read (and watch). When we...
View ArticleTablet PCs: The Coming Revolution
K-Mart recently announced that it is selling Android powered Tablet computer with 256MB of RAM (same as iPad), 2GB of storage, SD card slot, WiFi 802.11G and Android 2.1 OS with 800×480 display for...
View ArticleEnable, Empower, Engage: Key to Social CRM Success
In my first post of the year published on January 2nd, 2010 titled 2010: Year of Social CRM, I highlighted What is Social CRM, Why it is important and Why NOW is the time to invest in Social CRM. A lot...
View ArticleRecipe for a “Social” Burger
4Food, New York’s “First Donut-Hole Burger Shop” has cooked up a perfect recipe for a “Social” Burger (for more, watch following video and see this). Why can’t more businesses, especially small and...
View ArticleHow Social Media will disrupt the traditional “Retailing” Model
Groupon, the “localized” deal of the day website has witnessed phenomenal growth in the last one year. Groupon’s success underlines the power of Social Media which makes it so easy to connect with...
View ArticleA Quick Primer on Social CRM #sCRM
Over the past few weeks, I have received several requests via Twitter, LinkedIn and eMail requesting for information on what is Social CRM and how is it likely to shape CRM and Marketing in months and...
View Article3 Reasons why you should provide Customer Support on Social Media
Talk to any executive of a large or medium sized company contemplating having customer support on Social Media channels and one of the first question you are likely to hear is But how can we afford it?...
View ArticleLoyalty Programs are Passé, how about Customer Advocacy Program?
Customer Loyalty programs have been around for more than a century and marketing managers have used them very effectively for rewarding loyal customer behavior, especially repeat purchase. According to...
View ArticleSocial CRM and Customer Advocacy Programs: Case Study
In my previous post titled Loyalty Programs are Passé, how about Customer Advocacy Program?, I highlighted the importance of tracking outbound Word Of Mouth (WOM) on Social Networking sites and...
View ArticleKLM Surprise: Is it Social CRM?
Here’s a great Social Media Customer Engagement Case Study – Royal Dutch Airlines KLM. KLM has launched a pilot program called KLM Surprise to surprise their customers who check in on Foursquare at one...
View ArticleShould CEOs Tweet? Best Buy CEO @BBYCEO shows the way
During an early morning flight last Monday, I was thumbing through some newspapers and magazines when an article on the last page of Businessweek (Dec. 6-12, 2010 issue) caught my attention. The...
View ArticleHow to measure Social CRM ROI
One of the question frequently asked about Social CRM or Social Media is What is the ROI? This is a great question to ask given the need to justify any major investment, especially after the great...
View ArticleSocial Intranet – Unleash the power of Enterprise
Imagine a large enterprise with tens of thousands of employees across several time zones on multiple continents, all collaborating with each other, aware of others’ expertise and interests, working...
View Article10 great Enterprise 2.0 presentations to ring out 2010
This is my last post of the year 2010. Looking back, what a year it was. I started the year with a post titled 2010: Year of Social CRM, published on January 2nd, 2010, which became one of the most...
View ArticleWanna see Social CRM ROI? Here it is!
In one of my previous post titled How to measure Social CRM ROI, I explained that Social CRM ROI depends on how well Social Media tools are used for achieving the goal of building trust or loyalty and...
View ArticleCollaborative Consumption: How it will disrupt “traditional” Business Models
Time Magazine recently rated Collaborative Consumption, which is defined as technology enabled sharing, trading, renting and bartering of goods and services, as one of the top ten green stories of 2010...
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